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House of Fraser

IntroductionHouse of Fraser Logo

House of Fraser are the leading, national premium department store group in the UK and Ireland with 160 year history in the UK retail market. House of Fraser prides itself on their commitment to providing an imaginative, exciting and relevant shopping experience to their customers. They wanted to build on this reputation by offering a home delivery service for their Wedding List Service.

Solution / Implementation

House of Fraser wedding list customers visit their local store and scan the items that they want to add to their ‘wish list’, this then becomes a pick list at their distribution centre (DC). They then have the opportunity to collect their gifts from the store or have the whole list delivered to their room of their choice at their home address within a two hour window of their choice or an AM/PM delivery for Saturday deliveries.

As CitySprint has extensive network of service centres, we were able to offer House of Fraser national coverage for this service. Working with the DC and the local stores, we co-ordinate the best times for the items to be collected and then plan the delivery to the newlyweds, often calling them beforehand to introduce themselves and to confirm the delivery details, offering a white gloved delivery service which truly reflects the House of Fraser brand.

Results

We have delivered over 90,000 gifts to over 1500 happy couples.

Tony Carr, Head of Distribution, House of Fraser explains:

“After approaching a number of suppliers regarding more flexible delivery options for our Wedding List customers, it quickly became evident that CitySprint was able to offer the best solution to meet both our and our customers' requirements. From the convenient time slots to the competitive cost and national coverage - all around CitySprint came out on top. We have been extremely pleased with the service CitySprint have provided to date and have received positive feedback from our customers”.